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Chevrolet Celebrates
Diamond Anniversary of Suburban
The 2010 75th Anniversary Diamond
Edition Suburban is limited to 2,570 units
(including 350 for Canada and other export
markets). It is distinguished by the White
Diamond Tricoat exterior color and Cashmere
interior, along with unique 20-inch chrome-clad
wheels and new roof rack rails. Special badging
adorns the C-pillar sail panel and steering
wheel center cap, while "Diamond Edition"
lettering is used on the sill plates and is
embroidered on the front headrests.
The anniversary models are
equipped with LTZ content and are offered in
1500 2WD or 4WD configurations. The LTZ content
includes a comprehensive package of
safety-minded technology, including an
integrated navigation radio and a one-year
subscription of XM Satellite Radio with
NavTraffic, Bluetooth phone connectivity, a
rearview camera system, rear parking assist,
remote starting and adjustable pedals.
Leather-covered
seating is standard, with heated seating for
the first two rows. Heated and cooled seats
are standard on the first-row seats.
Optional equipment includes a DVD-based
rear-seat entertainment system, articulating
running boards, a sunroof and Side Blind
Zone Alert. Mobile WiFi can also be added at
the dealership.
I attended an event at
the General Motors Assembly Plant in Arlington,
Texas, that gave me cause for deeper reflection.
Chevrolet is celebrating the 75th year of the
Suburban model. A single product with
three-quarters of a century lineage – now that
is something. It got me to wondering: In this
modern era of “here today, gone tomorrow” and
disposable lifestyles what new products would be
able to survive 75 years. Sure, brands can live
long lives, and of course basic concepts, but
what about the individual nameplate, the
singular moniker. Few things within our
reach can boast such survival skills.
On hand to assist in
today’s celebration was four-time champion NASCAR
driver Jimmie Johnson who took the wheel of the
2010 Chevrolet Suburban 75th Anniversary Diamond
Edition as it rolled off the assembly line, led by
a vintage 1936 Chevy Suburban Carryall.
The Diamond Edition Suburban is based on a
top-of-the-line LTZ Suburban package and adds
unique roof rack rails, 20-inch chrome wheels,
special exterior badging, 75th anniversary
embroidery on the headrests, special badging on
the steering wheel center cap and unique front
door sill plate graphics and will be available
this month in select Chevy dealerships, most of
which will be right here in the Lone Star State
where all Suburbans are now built (and a third of
ALL Suburbans are sold).
“Times have
changed, but the Suburban remains a fixture in
the industry for private and professional
customers who need truck-like towing
capability with maximum passenger and cargo
space,” said Jim Campbell, Chevrolet general
manager. “The Suburban’s core capabilities and
dependability have remained constant for more
than seven decades and generations of people
know that a Suburban will haul people and
their gear.”
Here are a
couple of significant dates in the Suburban
timeline:
1935: Suburban Carryall introduced with a
signature two-door body style that would last
through 1967. Power came from Chevrolet’s
stalwart “Stovebolt” inline-six that produced
60 horsepower for the half-ton chassis.
1973: A new
generation of Chevy trucks is launched, with
Suburban offered in a conventional four-door
body style introduced for the first time. Its
129.5-inch wheelbase was only 0.5-inch shorter
than the 2010 model’s. Also debuting is the
Suburban three-quarter-ton model, which could
be had with a 454 big-block engine that
delivered 335 lb.-ft. of torque.
Pricing will
begin at just over $58,000 for four-wheel-drive
models.
Seeing the
transition of styling from the early model
Suburban to the latest was a unique
experience,
and it makes me wonder just how archaic will
my cell phone look 75 years from now.
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